“Users who wish to continue visiting AMP versions of pages can do so by going to brave/tracking/shields and disabling De-AMP.” If you are working with Nightly or Beta and don’t see the feature enabled, you may need to restart your browser to start the re-entry process, the company added. And in cases where that isn’t possible, Brave will watch as page is being fetched and redirect users to AMP sites before page is even rendered, so that if AMP/Google’s code is loaded and executed, then that’ll stop him from being loaded and executed.ĭe-AMP is now rolling out an optional feature for the Beta and Nightly builds. If possible, De-AMP will rewrite links and URLs to stop users visiting AMP pages altogether. In response to that, the company created the De-AMP feature, which will be turned on by default in the upcoming 1.38 version of the Brave browser for both desktop and Android users. On Tuesday, Brave pushed back the criticisms, and claimed Google knows AMP pages don’t always load faster than native websites, citing an upcoming antitrust lawsuit brought by 16 states in the US against the tech giant.Įven though Google thinks AMP better for performance, internally Google knows that ‘AMP only improves the median of performance and AMP pages actually load slower than other bbw speed optimization techniques, Brave said. This can harm the publishing of metrics to their own content. Despite this technology, not everyone is, because it can sometimes outlive important components, such as the comments section or a photo gallery, from a page to page.Ĭritics also pointed out that technology gives Google more insight and control over users’ web experience because AMP pages are cached on Google’s servers. Google has been using an AMP for many years to serve news articles and other content from many publishers using Google’s search and news results. Introduced in 2015, the HTML framework works by stripping existing web pages to smaller files, which can then be hosted over Google servers in cached versions. AMP is one of the many methods that Google can use to monopolize the Web, and to build an Internet where users serve Google rather than websites that serve users.ĪMP is the name for Accelerated Mobile Pages and represents Google’s effort to load web pages faster and less data. On Tuesday, Brave Software announced its creation of a service called “De-AMP” which will help users automatically bypass the Google AMP page and rather visit the contents original source.īrave claims the AMP framework is used to harm the privacy of users and extend Google’s control over the Internet. If you want to avoid Google-hosted AMP pages, the Brave browser is going to filter them out.

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